Sustainability that “does not” lead to business sustainability

bristikhatun88

When thinking of world-class companies that are examples of sustainability, focusing on the environment, community, society, etc., Unilever and Patagonia are two names that are mentioned very often.
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But in the past, both companies have rcs data philippines experienced business problems, raising questions about whether businesses that place great importance on sustainability will ultimately lead to business sustainability?

Unilever, a case study and model for integrating sustainability into every part of its operations, announced at the end of February that the company’s board of directors would step down as CEO Hein Schumacher and appoint former CFO Fernando Fernandez as its replacement.

Schumacher has only been CEO for two years and in the past two years has tried to turn Unilever around to make it more profitable, but the board is still not happy because Unilever's market value is still lower than its peers.

Unilever has been trying to adjust its strategies and adapt itself all along, focusing on Power Brands, which are the company's main income generators, adjusting its product portfolio, flattening the organization, reducing its workforce, and preparing to spin off its ice cream business to be listed separately on the stock market.


This raises the question of whether being a model company for sustainability is not having the expected impact on business performance, to the point of having to oust its CEO who was only appointed two years ago.

Looking back, Schumacher itself revised its sustainability goals in April 2024 to be more feasible, especially when it comes to using recycled plastics and packaging.