The long-term accumulation of brand

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Users, users and brand merchants have more choices and operating freedom. Second, the digitalization level of brand merchants continues to improve. After more than years of market education, brand merchants incubated by e-commerce platforms such as Taotian, JD, and Meituan, as well as new consumer brand merchants that are constantly emerging such as new materials, new processes, and new marketing, have gained digital awareness. and accumulation are very high, not only has the willingness to operate across multiple platforms and omni-


channels, but also has strong operational capabilities. Third, physical merchants Malaysia Phone Number Data have significant advantages. ‍‍‍‍‍‍‍‍‍  potential and user trust of offline physical merchants gives them an absolute advantage in supply and stable customer flow. Strong brands in some regions are not very dependent on a single platform or even the entire online channel, but they are of great help to the improvement of supply chain efficiency of e-commerce platforms and the reduction of warehousing and distribution costs. The rapid growth and





turnaround of Meituan flash sales and JD Daojia in recent years, as well as the entry of Douyin/Kuaishou/Xiaohongshu into local life and instant retail, continue to confirm this. As Internet traffic dividends peak and the real economy becomes increasingly prosperous, it is expected that in the future there will be more and more powerful brand merchants with physical channels, taking advantage of their regional market or industry status, combined with their own brand influence and absolute advantageous supply. Take the initiative to launch a choose one from the two e-commerce platform and local life platform.