The Complete Guide for Advanced Users Technical SEO

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Cognitive Technical SEO: The Complete Guide for Advanced Users (with Checklist) Table of Contents Hide 1 What is technical SEO? 1.1 Why is technical SEO important? 1.2 Is technical SEO difficult? 1.3 Is it possible to rank a website properly without technical SEO? 1.4 Technical SEO vs on-page SEO 2 Glossary of terms 2.1 Crawling 2.2 Indexing 2.3 Retrieval 2.4 XML sitemap 2.5 Robots.txt 2.6 Structured data 3 Technical SEO audit tools 3.1 Screaming Frog SEO Spider 3.2 SE Ranking 3.3 Semrush 3.4 Google Search Console 3.5 PageSpeed Insights 4 How to perform a technical SEO audit (with checklist) 4.1 How often should I do a technical SEO audit?

4.2 Review your site structure 4.2.1 Look for orphan pages 4.2.1.1 Does it affect my SEO? 4.2.1.2 How to find orphan pages using Screaming Frog 4.2.1.3 How to find orphan pages using Semrush 4.2.1.4 Optimize or scrap? 4.2.2 Fix 404 pages 4.3 Secure CY Lists your website 4.4 Generate and submit an XML sitemap 4.5 Check your robots.txt 4.6 Check your robots meta tags 4.7 Optimize URL slugs 4.8 Provide clear and concise metadata 4.9 Optimize site speed and performance 4.9.1 Optimizing images 4.9.2 Enabling browser caching 4.9.2.1 Ask your web hosting provider 4.9.2.2 Edit the .htaccess file yourself 4.9.2.3 Use a plugin 4.9.3 Enable Gzip Compression 4.10 Fix content issues 4.11 Implement structured data 4.12 Prioritize mobile-friendliness 4.12.1 Install an AMP (Accelerated Mobile Pages) plugin to your website 4.12.1.1 How can I make AMP work for my non-WordPress site?




4.12.1.2 Verifying your AMP pages on Google Search Console 4.12.1.3 Structured Data on AMP pages 5 How do I know if my technical SEO is working? 5.1 Organic traffic 5.2 Click-through rate (CTR) from SERPs 5.3 Loading times 6 Troubleshooting common technical SEO issues 6.1 How to fix unused CSS/Javascripts in WordPress 6.1.1 Use WP Rocket 6.2 How to fix XML sitemap errors 6.3 Submitted URL has crawl issues 6.4 Sitemap size error 6.5 How to handle multiple connected websites 6.6 Server Errors (5xx) 7 Key takeaway If you’re running a website, it’s important to make sure that you’re doing everything you can to optimize it for search engines.