However, it’s just as important to consider negative personas as it is

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Such, it’s important to assign your buyer personas objectives that both align with your sales funnel and can progress from one stage to another. Buyer personas conversion funnel As with behavior, consumer objectives should be determined based on actual data from your conversion paths and nurture programs, and applied to the data you’ve already gathered for the other parts of your personas.

For example, one of your buyer personas might begin to look a little like this IT Numbers once behavior and objectives have been taken into account: Male Between the ages of 35 and 55 Has an annual income of at least $50,000 Homeowner Visits websites several times to gather necessary information Directly compares/contrasts similar business sites to ascertain value Prefers sites with comprehensive pricing information Strongly motivated by pricing incentives/discounts With this level of detail, your buyer personas allow you to craft increasingly refined marketing messaging that directly appeals to this individual.





The demographic data prequalifies them as a viable lead or potential customer, your educational materials can appeal to their desire to seek out plenty of information before committing to a decision, and your pricing page can help offset potential objections and remove a barrier between the prospect and a conversion. Of course, every business is unique, and so no two buyer personas will be completely identical.  accurate composites of your ideal customers. What Are Negative Buyer Personas? Simply put, negative buyer personas are composite profiles of people you don’t want to buy from you. If negative keywords are keywords you want to exclude from your PPC campaigns, then negative personas are profiles of customers you don’t want to advertise or market to.